Kellogg's
CLIENT: KELLOGG'S SPECIAL K
WHAT WE DELIVERED
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Concepting
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Art Direction
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Prop Styling
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Custom Lettering
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Stop Motion Animation
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Retouching & Editing
PROJECT INFORMATION
We were commissioned by The Integer Group to create a series of food lettering stop motion videos and gifs for Kellogg's Special K Cereal. The deliverables were all used for social posts celebrating discounts relating to holidays like National Milk Day, National Coffee Day, etc.
Using ingredients from Kellogg’s cereal like dried berries, nuts, and cereal flakes and impeccable placement, we carefully created intricate breakfast art featuring taglines like ‘Bring on the Brew’, ‘Up & Eat ‘Em’, and ‘Thrive and Shine’. Then we composited our videos with plated food photos by Jeff Padrick.
BEHIND THE SCENES PHOTOS